Beyond the Buzz: How Strategic PR Builds Business Resilience and Eases Entrepreneurial Anxiety by our PR and Marketing Strategist, Ms. Monina De Mesa
Being an entrepreneur is a high-stakes journey. In a crowded marketplace, the pressure to stand out, connect with customers, and manage a team can lead to overwhelming stress and anxiety. But what if a key to managing this pressure wasn't just in your business plan, but in your story?
In our recent MyThriveToday webinar, "Building Resilience: How Public Relations can Support Entrepreneurs in Managing Anxiety," we explored this very topic with veteran PR and marketing strategist, Ms. Monina De Mesa. She revealed how Public Relations (PR) is far more than just press releases and media mentions; it's a fundamental tool for building a resilient brand, fostering genuine connections both internally and externally, and easing the communication stress that weighs heavily on leaders.
Here are the essential insights from the session to help you harness the power of PR for your own venture.
Redefining PR: It’s All About Your Story
At its heart, Public Relations is the strategic art of storytelling. Ms. De Mesa defines it as a "strategic communication process that builds mutually beneficial relationships between an organization and its public."
In a world saturated with options, a compelling brand story is what makes you different. It’s the "why" that convinces a customer to choose you over a competitor. This story isn't just clever marketing copy; it's the authentic narrative of your mission, vision, and values, creating a powerful foundation for your business.
By focusing on your unique story, you can build a brand that not only survives but thrives, while also giving you, the entrepreneur, a clear and confident voice to navigate the challenges of the business world.
Unlock your brand's potential. Connect with leading PR strategists like Ms. Monina De Mesa to build a powerful public presence. Book your expert consultation now!
About Our Speaker
Public Relations and Marketing Expert
“Fueling impactful connections through creative vision, strategic brand storytelling, and audience-focused PR that delivers results for top tier corporations and MSMEs”
Monina De Mesa is a Public Relations and Marketing Expert with over 18 years of seasoned expertise in shaping strategies for both lifestyle and corporate brands. With deep experience in her field, she has successfully led campaigns for major companies such as TBA Studios, Sanofi Philippines, Ayala Land, Fujifilm Philippines, and other global film productions.